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Thursday, October 6, 2022


ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,385 awards and earned approximately US$13.3 billion of revenue in 2016.


ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,385 awards and earned approximately US$13.3 billion of revenue in 2016.

ASUS VivoBook S14 (S410UA) launched – Valentine’s Day with Stylish Laptop

ASUS VivoBook S14

ASUS VivoBook S14 (S410UA) has launched in India on 14th February 2018. Based on the current market competition, ASUS has launched a far stylish and multitasking laptop at a very affordable price. The VivoBook S14 (S410UA) is a 14-inch lightweight laptop and extremely portable which features an 18.8mm thin profile weighing 1.4kg.

ASUS VivoBook S14 (S410UA) carries Intel Core i7 Processor up to 8th Generation with 8GB RAM. The 8th Generation Intel Core Processor processes 60% more than the previous version. VivoBook S14 features up to 256GB SATA M.2 SSD for superfast data access speeds and NanoEdge display with 7.8mm ultrathin bezel to provide a larger display area for the better immersive view.

In addition, VivoBook S14 (S410UA) features exclusive ASUS Splendid and ASUS Tru2Life Video technology. ASUS Splendid visual optimization technology ensures the best image quality for any type of content. It features four display modes, which can be accessed with a single click. Normal mode is ideal for daily tasks; Vivid mode optimizes contrast to deliver stunning photos and video; Eye Care mode reduces blue light levels to ease eye strain, and Manual mode allows for personalized color adjustments

“The demand for stylish laptops has been increasing with the change in lifestyle and huge disposable income in our target audience. Consumers are seeking trendy yet powerful laptops for day to day use. With our new VivoBook S14, we bring those users a laptop that can represent their style with powerful hardware for making their daily task easy.” – Arnold Su, Business Development Manager, ASUS India

ASUS VivoBook S14 Specification

The portable 14-inch VivoBook S14 laptop has a tough scratch resistant metallic spun-metal-finish in Metal Grey which also features the ASUS logo on the lid. With windows Precision TouchPad (PTP) standards, the notebook gives smooth tracking, writing, and multiple gesture recognition and features a backlit Keyboard that ensures comfortable typing experience. Integrated palm rejection technology differentiates between fingertip and palm contact to counter unintentional cursor movement, helping improve accuracy.

With the compact and stylish design, the VivoBook S14 comes with USB 3.1 Gen1 Type-C (USB-C) port for any-way-up connections and superfast data transfer. Additionally, the laptop also comes with micro HDMI port and a microSD card slot with dual-band 802.11ac Wi-Fi for speeds up to 867Mbps and energy efficient Bluetooth 4.2. ASUS VivoBook S14 (S410UA) is packed with a lithium-polymer battery which provides up to 8 hours of battery life and 3 times longer lifespan than standard lithium-ion cylinder batteries.

Availability and Price

ASUS VivoBook S14 (S410) will be available from 14-Feb-2018 in India exclusively at Flipkart store. The VivoBook S14 is available in 3 variants that are 7th Generation Intel Core i3 model, 8th Generation Intel Core i5 & 8th Generation Intel Core i7 Model starting from INR 54,990.

Asus Zenfone 4 Selfie Pro Review

Let me bring you the Asus Zenfone 4 Selfie Pro review and the highlighting feature of the phone is its dual front camera. In current mobile market trend, Asus has launched the phone with right features to compete with smartphones like Vivo V7+. Asus has tried to work around a bit differently with its dual front camera features which might help Asus differentiate it with the world. But do you think that Asus Zenfone 4 Selfie Pro manages to fulfil our expectation? Let’s check it out on our Asus Zenfone 4 Selfie Pro review.


The very first thing I liked about the phone design is the metal body which makes us feel very good while handling the phone in the palm. The phone weighs 145 grams which is very lite. We have seen many smartphones coming with the bezel-less display but Asus didn’t bother to build Zenfone 4 selfie pro with bezel-less display. Unlike OnePlus 3, Zenfone 4 Selfie Pro doesn’t slip from hand and measures just 6.85mm.

Asus Zenfone 4 Selfie Pro is designed with volume buttons and the powered button is placed on right side of the phone. While testing the phone I found it quite difficult to reach out my finger to the volume button and press it. With 5.5-inch full-HD AMOLED display, I found very good colour saturation but I found difficulties in viewing when the display was brought in contact with sunlight. The edges at the corner of the body and gold border lining at the home button makes the phone look more appealing.

Asus Zenfone 4 Selfie Pro

More about the display to talk is that the phone comes with Gorilla Glass Protection and it has a 2.5D contour. At the bottom of the phone, we can see 3.5mm jack with micro-USB charging slot and speakers. The phone supports hybrid dual-SIM slot and it can be expandable up to 2TB via microSD card. In our process of Asus Zenfone 4 Selfie Pro review, we found the design very allegiant and stylist at the price the phone is offered.

Specification & Software

Asus Zenfone 4 selfie pro is powered by Qualcomm Snapdragon 625 SoC and runs on ZenUI 4.0 which is based on Android 7.1.1 Nougat. The device comes with 4GB RAM and 64GB internal storage which is a trend to all upcoming smartphones. Other specification includes Bluetooth 4.2, GLONASS, single-band Wi-Fi b/g/n, and USB-OTG. In our Asus Zenfone 4 Selfie Pro review, we tested it with AnTuTu benchmark where it scored 65621 and with GeekBench, it scored 4344 for the multi-core processor.

Asus Zenfone 4 Selfie Pro operates on ZenUI 4.0 which is somewhat similar to its earlier version. We found out some similar features like, long-press on the home screen pops out the option to change the theme and other options, swiping right opens up Google Now and long press on home button loads Google Assistant. Split screen feature is something which multi-tasker needs the most and so Zenfone 4 also supports Nougat split screen feature which lets you use two apps at the same time. Nowadays most of the phone doesn’t come with FM feature, Zenfone 4 comes with FM but only via the notification bar.

Asus Zenfone 4 Selfie Pro


With ZenUI, Asus Zenfone 4 Selfie Pro lets you set up SOS mode where you can share your location with your family or friends just by 3 consecutive clicks on the power button. The intended recipients will receive an SMS with Google maps links. Selfie Master is a launcher which lets you jump to the front camera for stills or video, enter the BeautyLive mode, or create a collage or slideshow, which was the highlight feature of the ZenFone Live. Parallel App is a feature which is available in Android Oreo, a similar feature named Twin App is available in Zenfone 4 which lets you use same with two different accounts. Other than this app, Zenfone 4 selfie pro also has mobile manager app which helps you manage junk files, data usage, etc.

Performance & Battery

Looking at the specs of Asus Zenfone 4 Selfie Pro, there isn’t much doubt about its performance. The phone performed well in our various test including playing large size games and continuously using playing videos for a long time. The metal body did get heat up quickly while using the camera for a long time. Most games run smoothly and we didn’t find any issues with call quality. The fingerprint sensor is placed on the home button and is pretty quick to unlock the smartphone, other than unlocking the phone it functions to answer incoming calls.

Asus Zenfone 4 Selfie Pro - Modern Combat

Asus Zenfone 4 Selfie Pro handles multimedia playback too and also supports high-resolution audio (192kHz/24-bit) files. The audio output & quality is good and it gives an alert if the audio is very high or beyond systems threshold. Asus has its AudioWizard software, which additionally helps in enhancements like DTS Headphone: X and virtual surround sound for headphones.

In our Asus Zenfone 4 Selfie Pro review, we found its performance up to mark without any lagging issues expect that the phone gets heat up. The Zenfone 4 is packed with 3000mAh battery which lasts for 10 hours in the review. It takes around 2 hours to charge the phone fully and with regular use the battery last for a day.


The phones most famous feature is its dual front camera so let me give you a clear picture of how its front and back camera works and how quality pictures are clicked. Let’s talk about the dual front camera, the selling point of Asus Zenfone 4 selfie pro comes with ‘DuoPixel’ along with the 24-megapixel resolution. The main front sensor is a 12-megapixel Sony IMX362 sensor and has a f/1.8 aperture. The 24-megapixel actually gets into working only when you switch to DuoPixel mode from the camera settings.

Asus Zenfone 4 Selfie Pro

In our Asus Zenfone 4 Selfie Pro review, we found that the camera didn’t give a much better result. In DouPixel mode, the bright area of the images are captured quite badly in daylight shots and details of faces are generally good. The pixel and colour of the image are average and low-light can be considered good but not great. Zenfone 4 second front sensor holds the 120-degree field of group selfies view but that too doesn’t give a favourable result because of its narrower aperture and regular sized pixels lead.

The rear 16-megapixel camera which is placed at the back of the phone works well but fails in the low light area. It captures noise-free images in daylight area but doesn’t do a good job a low-light area. Similarly, focusing is quick in daylight view but slows down in low-light view. The biggest feature I found is 4K recording using any of the cameras. 4K recording works well but we didn’t find full-HD video quality that great. There’s a portrait mode for the front and rear sensors, which works simply well. The camera app is fairly straightforward, giving you options to switch between the main and wide-angle front sensors, and a variety of shooting modes like Pro, Super Resolution, Panorama, slow motion, timelapse, etc.

Asus Zenfone 4 Selfie Pro Asus Zenfone 4 Selfie Pro

Asus Zenfone 4 Selfie Pro


In our Asus Zenfone 4 Selfie Pro review, we came to a conclusion that Zenfone 4 comes with high-end features at the price range. We didn’t find the camera to be very great as the marketing material was all about the camera. Apart from the camera, we found all other features to be quite great to the price range. ZenUI 4 looks good but we didn’t find much change in it.

Asus Rolls out in India ROG Strix GL503 SCAR and Asus Gaming series FX503

ROG Strix GL503

On December 20, 2017, ASUS Republic of Gamers (ROG) launched its latest dedicated Esports gaming notebooks ROG Strix SCAR Edition. The ROG Strix GL503 offers a 15.6-inch display. It measures only 2.3 cm and weighs 2.5kg. The ASUS Gaming FX503 also weighs 2.5kg.

Esports is gaining tremendous popularity in the country especially game titles like Dota2 and Counter-Strike. The number of gamers switching from casual gaming to professional is increasing every year at an exponential level. This series delights not only those who care about performance but also those who demand great aesthetics thus enabling Esports contenders to gain the winning edge in their fierce competition – Mr. Arnold Su, National Business Development Manager, PC & Gaming

ROG Strix GL503 Series

ROG Strix SCAR Edition provides FPS fighters. It is backed by the latest Intel® Core™ i7 processors. The device provides NVIDIA® GeForce® GTX 1070 Series graphics with a 7ms, 144Hz display. The technology showcases a desktop-style keyboard layout, N-key rollover along with fast-actuating keys.

The ROG Strix SCAR Edition offers a super-fast 7ms response time and 144Hz refresh rate wide view IPS display so that you get smooth and accurate visuals and no motion blur. The company promises 60%-brighter visuals than low-end IPS panels, which are offered by other brands. Strix SCAR Edition comes with a 120Hz display plus a 5ms response time.

ROG Strix Hero Edition supports robust Intel® Core™ i7 processors with the NVIDIA® GeForce® GTX™ 10 Series graphics and Windows 10. Strix Hero Edition offers an affluent 120Hz wide-view IPS display with a desktop-style keyboard.

ROG STRIX GL503 series

The device offers a 120Hz wide-view display with 100% sRGB vivid color with updated senses. The gamers can now enjoy the game world through a 120Hz, wide-view IPS display. The IPS display promises a wide 100% sRGB color gamut, which gives consistent light intensity, better contrast, color accuracy, and fidelity. The display also allows viewing at utmost angles of up to 178° vertically as well as horizontally. The QWER keys guarantee 20-million key presses.

ROG Strix GL503 offers a brand-new keyboard layout that sports four hotkeys with four customizable RGB-backlit zones. It has a 0.25mm-deep keycap curve, which is quite convenient to the touch. The WASD keys and N-key rollover offer umpteen accuracy. It further guarantees 20-million key presses. The device uses an intelligent thermal design to employ heat pipes and dual 12V fans to automatically adjust the cooling system for efficient CPU and GPU performance.

Asus Gaming FX503

The ASUS FX503 is a Windows 10 laptop that uses Intel® i7-7700HQ CPU and NVIDIA® GeForce® GTX 1050 graphics.It weighs 2.5kg and is easy to carry wherever you go. It further sports a red-backlit, desktop style layout anti-ghosting keyboard.  


  •         ROG Strix HERO Edition, SCAR Edition & Strix GL503 starts at INR 92990/-
  •         The Asus Gaming series FX503 costs INR 69990/-
  •         ROG and ASUS Gaming series are available from December 20 in India at all the online and offline retail partners and distributors.


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